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Assar Nathanael Thorvald Gabrielsson (1891-08-13 - 1962-05-28) was a Swedish industrialist and co-founder of Volvo.

Family: Married to Anna Teresia Andersson 1916. Four children; Lars, Barbro, Jan and Bo.

Assar Gabrielsson held a bachelor degree in economics and worked as sales manager at SKF in Göteborg in the early 1900. He was employed in 1916 by Björn Prytz on the sales dept. and was appointed sales manager for the entire SKF company group the 20th of june 1922. He held that position until the new automobile company AB Volvo was founded as a subsidiary company within the SKF company group. Chronology

• 1891 Born Aug 13 in Korsberga, Skaraborgs län, Sweden. The son of Gabriel Nathanael Gabrielsson and Anna Helmina Larsson.
• 1911 Bachelor degree in economics from the Stockholm School of Economics (HHS).
• 1912–1916 Employed as stenographer in the Chancellery of the Lower House of the Swedish Parliament.
• 1916 Marries Anna Teresia Andersson.
• 1916–1920 Employed at SKF in Göteborg on the sales department.
• 1921–1922 Managing Director of the SKF subsidiary in Paris, France.
• 1922–1926 Sales Manager for the SKF-company group.
• 1926–1956 Managing Director in AB Volvo.
• 1956–1962 Chairman of the board of AB Volvo.

Volvo - the automobile project In june 1924 when Assar Gabrielsson met his old friend engineer Gustav Larson in Stockholm, he unveiled his plans to try to establish the manufacturing of a new Swedish automobile. Gustav Larson had worked for SKF between 1917-1919 but now worked for the company AB Galco in Stockholm. They made an agreement in august 1924 (signed in a written contract more than one year later, the 16 th of december 1925) at the restaurang Sturehof in Stockholm. In this contract Gustav was supposed to carry out the engineering work for a new car, as well as an investment plan for a complete new manufacturing plant, but would only be rewarded for that work in the case the project would turn out well, after at least 100 produced cars and in the case this was achieved before the 1st of januari 1928. This famous contract shows that Assar Gabrielsson "owned" the project and that it was a high-risk project without any guarantees. Assar took the economic risks himself and Gustav, in the worst case, would have worked in the project without beeing rewarded, but still would have had his salary from the company AB Galco in Stockholm. Most of the capital that Assar intended to use for the project initially, was actually extra sales commissions that he had saved from the time he was the managing director for the SKF subsidiary in Paris 1921-22.

Back to 1922-23

The original idea, presented by Assar to SKF, was to start an automobile manufacturing within SKF in order to get advantages over competitors when developing new bearings for the automobile industry, increased sales of bearings, but more important, the positive effects it would have on Swedish industry as a whole. These ideas he developed during the time he worked as managing director for the SKF subsidiary company in Paris 1921-22. However, Gabrielsson failed to convince the board of SKF about that, as the company core business was bearings, not automobiles. Assar then decided to build a test series of 10 vehicles with his own financing and later present the car and an entire investment plan to SKF. Assar most certainly had the full support from the managing director of SKF at that time, Mr. Björn Prytz as long as his 'private' project did not interfere with his work as sales manager for SKF.

The first 10 pre-series vehicles, model Volvo ÖV 4, were designed and assembled in Stockholm at AB Galco under the supervision of Gustav Larson, at that time still having his other work in AB Galco to attend to. A "design-office", often called "Volvo's first design-office", was established in one room of Gustav Larson's private apartment at Rådmansgatan 59. The design work started in the autumn 1924 and a number of engineers were involved, among them engineer Jan G. Smith that had returned from America in 1924 and later engineer Henry Westerberg. The first prototype car was ready in June 1926. Assar and Gustav took that first car and drove themselves, on bumpy roads, down to SKF in Göteborg to show the SKF-board and now present the final investment plan. At that time Assar Gabrielsson most certainly had been promised that SKF would probably approve to his ideas about automobile manufacturing. The automobile company AB Volvo is founded At a board meeting held in Hofors, Sweden the 10th of August 1926, SKF decided to use the old subsidiary company Volvo AB, for the automobile project. AB Volvo, that was first registered in 1915 by Björn Prytz, was originally set up to be used for a special series of ball bearings for the American market but it was never really used for this purpose. A small series of ball bearings stamped with Volvo was manufactured but it was never introduced on a larger scale. A contract was signed the 12th of august 1926, stipulating that all 10 prototype cars, engineering drawings etc. should be handed over to Volvo AB and Assar refunded most of his private investments for the prototype cars. The contract was signed by Björn Prytz managing director of SKF. Gustav Larsson also finally got payed for the initial engineering work with the ÖV4 according to the 'private' contract he and Assar had signed the 16th of december 1925.

Assar Gabrielsson left his position as sales manager for SKF and was appointed president and managing director for the 'new' Volvo AB the 1 st of January, 1927. Gustav Larson was at the same time appointed vice president and technical manager and left his employment at AB Galco in Stockholm. The first series produced Volvo ÖV4 On April 14th, 1927 about 10 p.m., the first series produced Volvo ÖV 4 left the new established factory on Hisingen in Göteborg.

The protype cars that had been assembled in Stockholm were never sold except one, that was sold to Volvo's photographer, Sven Sjöstedt and later donated to the Volvo Museum around 1930, but used as transportation vehicles within the manufacturing plant and as 'test benches' for new developed components during the first years. Economic problems The new company did not show any profit for the first couple of years and SKF invested a lot of money to keep the company running. In 1928 the production of trucks began with the basic chassis components from ÖV4. The production of trucks was on a small scale in the beginning but the concept was successful from start. However in late 1929 it was real close that SKF sold the company to Charles W. Nash, owner of the Nash-industries in America, but Björn Prytz and Assar Gabrielsson managed to convince the SKF board to call the deal off, just one day before Charles Nash arrived by boat to Göteborg. Charles Nash and Assar Gabrielsson became good friends during his visit in Sweden and Assar visited Nash in America on several occasions later to discuss the automobile business. At the end of 1930 AB Volvo showed a small profit for the first time. In 1935 SKF came to the conclusion that Volvo now was ready to stand on its own feets. Volvo was introduced on the Stockholm stock exchange and SKF sold most of its shares. Volvo - finally a success When Assar celibrated his 50th birthday 1941, the 50000th Volvo car was delivered. It took 10 years to produce the first 25000 cars but only 4 years for the other 25000 cars. In 1944-45 just after the ending of the 2:nd world war, the 'modern' family car PV444 with a completely new design was introduced and the car was immediately a sales success. The company now stood on solid ground and the production of both cars and trucks was increasing fast. The last years Assar Gabrielsson held his position as managing director for AB Volvo until 1956 when he became the chairman of the board of the Volvo group and held that position until his death, 1962.

References

• Title: Volvo Personvagnar från 20-tal till 80-tal, by Björn Eric Lindh, 1984. (In Swedish language only). ISBN: 91-86442-06-6.
• Title: Volvo Göteborg Sverige, by Christer Olsson, 1996. (In Swedish language only). ISBN: 3-907150-57-0.
• Volvo customer newspaper 'Ratten' (The steering wheel), No. 2, 1969 (In Swedish language only).

Historical documents of interest related to the article

• The 30 year history of Volvo, by Assar Gabrielsson, 1959.

Assar Nathanael Thorvald Gabrielsson (1891-08-13 - 1962-05-28) was a Swedish industrialist and co-founder of Volvo.

Family: Married to Anna Teresia Andersson 1916. Four children; Lars, Barbro, Jan and Bo.

Assar Gabrielsson held a bachelor degree in economics and worked as sales manager at SKF in Göteborg in the early 1900. He was employed in 1916 by Björn Prytz on the sales dept. and was appointed sales manager for the entire SKF company group the 20th of june 1922. He held that position until the new automobile company AB Volvo was founded as a subsidiary company within the SKF company group. Chronology

• 1891 Born Aug 13 in Korsberga, Skaraborgs län, Sweden. The son of Gabriel Nathanael Gabrielsson and Anna Helmina Larsson.
• 1911 Bachelor degree in economics from the Stockholm School of Economics (HHS).
• 1912–1916 Employed as stenographer in the Chancellery of the Lower House of the Swedish Parliament.
• 1916 Marries Anna Teresia Andersson.
• 1916–1920 Employed at SKF in Göteborg on the sales department.
• 1921–1922 Managing Director of the SKF subsidiary in Paris, France.
• 1922–1926 Sales Manager for the SKF-company group.
• 1926–1956 Managing Director in AB Volvo.
• 1956–1962 Chairman of the board of AB Volvo.

Volvo - the automobile project In june 1924 when Assar Gabrielsson met his old friend engineer Gustav Larson in Stockholm, he unveiled his plans to try to establish the manufacturing of a new Swedish automobile. Gustav Larson had worked for SKF between 1917-1919 but now worked for the company AB Galco in Stockholm. They made an agreement in august 1924 (signed in a written contract more than one year later, the 16 th of december 1925) at the restaurang Sturehof in Stockholm. In this contract Gustav was supposed to carry out the engineering work for a new car, as well as an investment plan for a complete new manufacturing plant, but would only be rewarded for that work in the case the project would turn out well, after at least 100 produced cars and in the case this was achieved before the 1st of januari 1928. This famous contract shows that Assar Gabrielsson "owned" the project and that it was a high-risk project without any guarantees. Assar took the economic risks himself and Gustav, in the worst case, would have worked in the project without beeing rewarded, but still would have had his salary from the company AB Galco in Stockholm. Most of the capital that Assar intended to use for the project initially, was actually extra sales commissions that he had saved from the time he was the managing director for the SKF subsidiary in Paris 1921-22.

Back to 1922-23

The original idea, presented by Assar to SKF, was to start an automobile manufacturing within SKF in order to get advantages over competitors when developing new bearings for the automobile industry, increased sales of bearings, but more important, the positive effects it would have on Swedish industry as a whole. These ideas he developed during the time he worked as managing director for the SKF subsidiary company in Paris 1921-22. However, Gabrielsson failed to convince the board of SKF about that, as the company core business was bearings, not automobiles. Assar then decided to build a test series of 10 vehicles with his own financing and later present the car and an entire investment plan to SKF. Assar most certainly had the full support from the managing director of SKF at that time, Mr. Björn Prytz as long as his 'private' project did not interfere with his work as sales manager for SKF.

The first 10 pre-series vehicles, model Volvo ÖV 4, were designed and assembled in Stockholm at AB Galco under the supervision of Gustav Larson, at that time still having his other work in AB Galco to attend to. A "design-office", often called "Volvo's first design-office", was established in one room of Gustav Larson's private apartment at Rådmansgatan 59. The design work started in the autumn 1924 and a number of engineers were involved, among them engineer Jan G. Smith that had returned from America in 1924 and later engineer Henry Westerberg. The first prototype car was ready in June 1926. Assar and Gustav took that first car and drove themselves, on bumpy roads, down to SKF in Göteborg to show the SKF-board and now present the final investment plan. At that time Assar Gabrielsson most certainly had been promised that SKF would probably approve to his ideas about automobile manufacturing. The automobile company AB Volvo is founded At a board meeting held in Hofors, Sweden the 10th of August 1926, SKF decided to use the old subsidiary company Volvo AB, for the automobile project. AB Volvo, that was first registered in 1915 by Björn Prytz, was originally set up to be used for a special series of ball bearings for the American market but it was never really used for this purpose. A small series of ball bearings stamped with Volvo was manufactured but it was never introduced on a larger scale. A contract was signed the 12th of august 1926, stipulating that all 10 prototype cars, engineering drawings etc. should be handed over to Volvo AB and Assar refunded most of his private investments for the prototype cars. The contract was signed by Björn Prytz managing director of SKF. Gustav Larsson also finally got payed for the initial engineering work with the ÖV4 according to the 'private' contract he and Assar had signed the 16th of december 1925.

Assar Gabrielsson left his position as sales manager for SKF and was appointed president and managing director for the 'new' Volvo AB the 1 st of January, 1927. Gustav Larson was at the same time appointed vice president and technical manager and left his employment at AB Galco in Stockholm. The first series produced Volvo ÖV4 On April 14th, 1927 about 10 p.m., the first series produced Volvo ÖV 4 left the new established factory on Hisingen in Göteborg.

The protype cars that had been assembled in Stockholm were never sold except one, that was sold to Volvo's photographer, Sven Sjöstedt and later donated to the Volvo Museum around 1930, but used as transportation vehicles within the manufacturing plant and as 'test benches' for new developed components during the first years. Economic problems The new company did not show any profit for the first couple of years and SKF invested a lot of money to keep the company running. In 1928 the production of trucks began with the basic chassis components from ÖV4. The production of trucks was on a small scale in the beginning but the concept was successful from start. However in late 1929 it was real close that SKF sold the company to Charles W. Nash, owner of the Nash-industries in America, but Björn Prytz and Assar Gabrielsson managed to convince the SKF board to call the deal off, just one day before Charles Nash arrived by boat to Göteborg. Charles Nash and Assar Gabrielsson became good friends during his visit in Sweden and Assar visited Nash in America on several occasions later to discuss the automobile business. At the end of 1930 AB Volvo showed a small profit for the first time. In 1935 SKF came to the conclusion that Volvo now was ready to stand on its own feets. Volvo was introduced on the Stockholm stock exchange and SKF sold most of its shares. Volvo - finally a success When Assar celibrated his 50th birthday 1941, the 50000th Volvo car was delivered. It took 10 years to produce the first 25000 cars but only 4 years for the other 25000 cars. In 1944-45 just after the ending of the 2:nd world war, the 'modern' family car PV444 with a completely new design was introduced and the car was immediately a sales success. The company now stood on solid ground and the production of both cars and trucks was increasing fast. The last years Assar Gabrielsson held his position as managing director for AB Volvo until 1956 when he became the chairman of the board of the Volvo group and held that position until his death, 1962.

References

• Title: Volvo Personvagnar från 20-tal till 80-tal, by Björn Eric Lindh, 1984. (In Swedish language only). ISBN: 91-86442-06-6.
• Title: Volvo Göteborg Sverige, by Christer Olsson, 1996. (In Swedish language only). ISBN: 3-907150-57-0.
• Volvo customer newspaper 'Ratten' (The steering wheel), No. 2, 1969 (In Swedish language only).

Historical documents of interest related to the article

• The 30 year history of Volvo, by Assar Gabrielsson, 1959.

Assar Gabrielsson - Wikipedia, the free encyclopedia
Assar Nathanael Thorvald Gabrielsson (1891-08-13 - 1962-05-28) was a Swedish industrialist and co-founder of Volvo.

Thirty Year History Of Volvo By Assar Gabrielsson
THE THIRTY-YEAR HISTORY OF VOLVO Written by ASSAR GABRIELSSON founder of the Volvo Company and its president until 1956 Assay Gabrielsson, the founder of the Volvo Group which is ...

Volvo History 1924 to 2003
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Bachelor of Economics Hon Dr. of EconomicsFounder of Volvo. Managing Director of AB Volvo 1926b 1956 and Head of the Volvo Group. Chairman of AB Volvo 1956b 1962. Born August 13 ...

Assar Gabrielsson - founders : Volvo Group - Belgium
Bachelor of Economics Hon Dr. of EconomicsFounder of Volvo. Managing Director of AB Volvo 1926b 1956 and Head of the Volvo Group. Chairman of AB Volvo 1956b 1962. Born August 13 ...

Volvo: Henrik Bergquist Receives Assar Gabrielsson Prize for ...
STOCKHOLM, Sweden--(BUSINESS WIRE)--Regulatory News: ... To save a permanent link to this news, right-click the date and time (Ctl-click on a Mac) and choose the command to copy ...

Assar Gabrielsson - Wikipedia, den fria encyklopedin
Assar Thorvald Nathanael Gabrielsson, född 13 augusti 1891 i Korsberga, Skaraborgs län, död 28 maj 1962 i Göteborg, var en svensk företagsledare och initiativtagare till ...

Assar Gabrielsson – Wikipedia
Assar Gabrielsson (* 13. August 1891 in Korsberga; † 28. Mai 1962 in Göteborg) war Verkaufschef der SKF und gründete im Jahre 1926 zusammen mit Gustaf Larson die schwedische ...

Volvo Car Manufacturers
Assar Gabrielsson and Gustaf Larson, established Volvo. The first car was put into production in the year nineteen hundred twenty-seven. Gabrielsson studied economics and was a ...

Volvo: Henrik Bergquist Receives Assar Gabrielsson Prize for ...
Volvo: Henrik Bergquist Receives Assar Gabrielsson Prize for Dissertation on Esophageal Cancer STOCKHOLM, Sweden--(Business Wire)-- Regulatory News: Dr. Henrik Bergquist MD ...